My Letter to Reese’s

Reeses

I recently purchased a bag of good old Reese’s Pieces and was horrified that they had grossly changed the recipe and turned a once classic candy of perfection into a disgrace of flavor. To say it was almost inedible would not be a terrible exaggeration. So I took it upon myself to write them a letter today and submit it via their website.

I urge all of you to do the same if you share my distaste for their poor judgement @: (www.reeses.com).

I thought it would be fun to share this letter…                                                                                                                                                                                                                                   November 17, 2011

To Whom It May Concern,

Hello, I am writing to express my disappointment in the changes Hershey’s has made to Reese’s Pieces. I have enjoyed these candies pretty much my entire life and was beyond let down by the recent bag (7.4 ounce) I purchased at my local CVS. It had been a while since I last bought a bag and was understandably giddy at the prospect of once again revisiting a favorite treat – especially since it was a reward for a hard day’s work.

As soon as I opened the bag I noticed immediately, that something was wrong with the taste; the flavor was noticeably more processed and the peanut butter was WAY TOO SWEET (factors that were never present in the beloved Reese’s of my memory). Even my friends noticed the difference and experienced the same horror as I upon taking that first bite. Never before have a group of friends collectively felt their tongues recoil back into the depths of their throats upon sensing such an injustice to the palette.

I do not know what the catalyst behind the recipe change was, but I for one, am not pleased and will never buy Reese’s Pieces again. It was the PERFECT candy that was untouchable in its simplicity and unparalleled in its dominance over all other candies.

This is my humble petition on behalf of all the unsatisfied Reese’s fans out there for you to consider reverting back to your old, glamorous Reese’s recipe and hence reclaim Reese’s place on top of the hierarchy of sweetness.

Best regards.

– Chris Pickhardt

(Once-loyal consumer)

 

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